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ENC 1101: Writing Academic Arguments

v. POPSMART: reading, writing & thinking critically through popular culture.


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Prompt #2
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kayleythomas wrote in uf_enc1101
Your prompt for Monday, should you choose to accept it (remember, you only have to respond to one per week; there will be another for Wednesday and Friday):


Watch TV. Read a magazine. Surf the internet.

At some point, you will run across an ad or a commercial. Probably many. Pick one that you think is interesting and describe it to me. Tell me who the company or person is behind it, summarize what the ad looks like/does/says, explain what rhetorical strategies that it uses to persuade its audience, and see if you can identify who the target audience is. Do you think the ad *is* persuasive? Why or why not?


Post your response here before midnight Sunday night.



Enjoy the rest of your weekend! And don't forget to read the selections on Logos and Logical Fallacies - which is, of course, a big part of enjoying your weekend, I know.
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An interesting commercial I just saw was one for Progressive Insurance. The commercial starts out by having, Flo, the main helper in the store ask a women how may I help you in a very appealing way. The lady says I am looking for car insurance and she says she has a coupon for it. She starts looking and Flo says you know we have a lot easier way to save money on insurance. The customer is so interested and asks what it is. Flo says it is make your own price on insurance. The lady is so thrilled and Flo says it is like you being the CEO of a company. The lady buys the insurance. Flo uses many strategies such as being very energetic, being interested in the need of the customer, and really knowing what she is talking about. All three of these strategies lead to the customer buying the insurance. The audience is people who are looking for any type of insurance and this commercial is very persuasive. Knowing that you can save lots of money on insurance makes people very happy.

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